Indians loves handlooms, but many hesitate to wear them because caring for these treasured weaves feels daunting. Our Ha...
Indians loves handlooms, but many hesitate to wear them because caring for these treasured weaves feels daunting. Our Handloom Dilemma study uncovers the gap between the consumers' stated love for India's handloom fabrics versus their actual awareness and usage. By making handlooms easier to care for in our AI powered washing machines, we aim to support and encourage the revival of Handloom love among all Indians. #NationalHandloomDay #Godrej #ThingsMadeThoughtfully #SochKeBanayaHai